題名には必ず「阿修羅さんへ」と記述してください。
掲示板,ＭＬを含むこのサイトすべての
一切の引用、転載、リンクを許可いたします。確認メールは不要です。
引用元リンクを表示してください。
投稿者 いーゆー 日時 2001 年 2 月 03 日 13:40:17:
回答先: 「迷惑メール」の負担、世界で年１兆円 欧州委調査 投稿者 asahi.com/0203 日時 2001 年 2 月 03 日 13:37:34:
Data protection: "Junk" e-mail costs internet users 10 billion a
year worldwide - Commission study
DN: IP/01/154 Date: 2001-02-02
TXT: FR EN DE
PDF: FR EN DE
Word Processed: FR EN DE
IP/01/154
Brussels, 2 February 2001
Data protection: "Junk" e-mail costs internet users ﾛ10 billion a
year worldwide - Commission study
Internet subscribers world-wide are unwittingly paying an estimated ﾛ10
billion a year in connection costs just to receive "junk" e-mails,
according to a study undertaken for the European Commission. The study,
which provides detailed information on the junk mail (or "spam")
phenomenon in both the US and the European Union, forms part of the
Commission's ongoing efforts to ensure that the development of the
internet and e-commerce does not undermine Europe's rules on Internet
privacy and data protection. Unless consumers feel their privacy is
adequately protected, the on-line services that are so important to wealth
and job creation in Europe are unlikely to flourish. The study also
compares the different approaches adopted by EU Member States in
implementing the EU Directives on data protection into national law. The
study will help the Commission's work with Member States' data
protection experts on assessing the implementation of EU data protection
Directives. The findings will also be taken into account by the Commission
when proposing updates to EU data protection legislation.
Internal Market Commissioner Frits Bolkestein said: "The exponential growth of junk
e-mail in recent years is a fact of life. Current technology allows a single
cyber-marketing company to send half a billion personalised ad mails via the World
Wide Web every day. Consumer information gleaned from individual web
transactions/consultations can be sold for large sums of money, and yet many
individual subscribers are unaware of the sc
ale and implications of these
developments. In the interests of ensuring a Single Market in goods and services and
the growth of cross-border trade, the Commission has a responsibility to ensure that
the Data Protection Directives are fairly applied across the Union. We aim to encourage
the continued development of internet services without weakening the individual's
right to privacy."
Within the EU, data protection is enshrined in two Directives: 95/46/EC that lays down
general rules, and 97/66/EC that lays down specific provisions to deal with data
protection and privacy in the telecommunications sector.
The study's analysis of e-mail marketing concentrates on the most-developed market,
the US, and details how, in response to the rapid growth of junk mail, the e-mail
marketing industry is working with internet users towards systems of data collection
and exchange based on the express permission of the user.
In looking at legal protection against junk mail or "spamming" in the EU, the study
finds that the application of the concepts enshrined in the existing Directives are
applied in different ways across the EU. Protection is afforded via either opt-outs (e.g.
a box to tick if you do not wish to receive unsolicited information) or opt-ins (a formal
request to receive such information). Opt-ins are required in Austria, Denmark,
Finland, Italy and Germany.
The speed with which Internet technology is moving was recognised in an undertaking
made in a Commission proposal of July 2000 to revise and update the Directive on data
protection and privacy in the telecommunications sector (97/66/EC). This proposal
favours the opt-in approach. This is supported by the study which found that, from the
point of view of industry, "permission based marketing" is proving a more effective
and viable method of data collection. The study also found that the opt-in approach
would serve to bolster consumer confidence in the EU. Differences in how Member
States apply the existing EU Directives risk, the study indicates, giving rise to
potent
ial barriers to the free movement of data within the Internal Market.
The Commission monitors the efficient operation of this legislation in close
co-operation with Member States' data protection experts, who meet regularly in a
Working Party established by the 1995 Directive (Article 29). In November 2000, the
Working Party issued a formal opinion on the Commission proposal to update Directive
97/66 as well as a report on "Privacy and the Internet" that looked at two key areas:
the industrial uses of data and the legal protection of data.
To date, the Commission has decided to bring Ireland, Luxembourg, France and Germany
to the European Court of Justice for failure to notify the measures these
administrations are taking to implement the provisions of 95/46/EC in national law
the implementation deadline was October 1998.
Later this year, the Commission is due to prepare a report on the application of
Directive 95/46/EC. This will take full account of the potential for technological
developments, particularly in terms of data collection, to undermine the strong
standards of protection laid down in the Directive.
The report on junk e-mail, together with together with the Article 29 Working Party
opinions, are available on the Europa Website at:
http://europa.eu.int/comm/internal_market
題名には必ず「阿修羅さんへ」と記述してください。