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Organized By The Founders Of The Ron Paul Blimp
Grass Roots Campaign Organizers
It made no sense to spend 2.3 million dollars on a Super Bowl commercial that will air nationwide in places like Michigan or Florida will people have already voted.
Instead, we have developed a plan to target potential Ron Paul voters during the Super Bowl at a significant discount. We are in the process of selecting and securing time slots for a Ron Paul Super Bowl commercial to run in upcoming Super Tuesday states that Ron Paul is most likely to benefit from.
Although we do not want to disclose our specific markets at this point, (no need give our competition our complete strategy) you can assume that we will not be advertising in Super Tuesday states such as Utah or Arkansas. Once we get closer to the game we will post an exact schedule of when and where they will air. The individual ad buys range in price from one to several thousand dollars. To give you an example of what type of magnitude we are talking about, for $100,000 we can reach around 5-6 million viewers who are in important Super Tuesday states.
As stated, we have already reserved ad time in some markets, as space is very limited and we didn't want to lose it. We must act fast to make this a success. In some markets we are finding that ad time during the game is sold out, so we are getting rates for the Pre and Post Game, which are still seen by about 70-90% of the people who watch the actual game.
What we need from you is a commercial and the advertising dollars.
The Commercial
This is your chance to have a commercial air during the Super Bowl and help Ron Paul! This is also your chance to vote for which commercial you want to be seen by millions of people. Entries will be posted on youtube.com, supporters will vote, with the finalists going to a second round where everyone will vote one more time. We may well air the1st and 2nd place winners, particularly if we have two commercials in a market. Here are some of the requirements to enter your commercial in the contest.
1. 30 seconds in length
2. Must be able to get us a hard copy of it by 1/28
3. Can not contain any copyrighted music or logos that you do not own the rights to
4. Must be tasteful
5. We recommend the commercial be informative as opposed to humorous. This will be the first time many people hear of Ron Paul, we want them to know why he is different, why the media does not want you to know about him, what does he stand for...that kind of stuff. The economy is shaping up to be “the” issue of this election. Anti-war stuff is also good.
6. We reserve the right to pick a winner (We need this option so that trolls can't take over the vote)
7. Because of the way this is structured you can not specifically say "vote for/elect Ron Paul." We don't think you will have any trouble conveying the message without using those words.
Money
As you can see, your money will go a long way in reaching a lot of people. The more money we get the more ad time we will buy. We will let you know as soon as this is up and ready to go.
Thank you for your support, we look forward to seeing what you come up with!
Any contribution does not count against your campaign donation total
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